Nick Grimshawe

These are my notes from the GDI Corporate Webinar for Tuesday Oct 27. While the information was intended for GDI users you could use this for any business you are promoting.

I thought I would start with the quote that kicked off the Webinar.

Happy are those who dream dreams and are ready to pay the price to make them come true.”

Source: Leon Suenens

This really applies to any dreams, but especially to online marketing where there is a tendency to believe that success will come without paying the price, which simple is not true.

Note from the Webinar

Kevin Sousa presented the topic of Social Media and did a fabulous job.

Here are some of his points. Once the link is posted next week I will post it here so you can go back and listen to the best Corporate Webinar, I’ve heard so far. Kevin talked mostly about Facebook and Twitter.

• KLT principle: Your objective is to get your contacts to know like and trust you. You want to post information about yourself, what you are doing and helpful information others can use.
• Don’t directly post your GDI link.
• Visit your social site once a day to add friends about ten to fifteen a day, no more than that.
• Join groups that share your interests like online marketing. Then invite the members of those  groups to be friends.
• When you send requests make the invitation personal.
• Take five minutes each day and scan the comments on your page and leave your comments. This builds recognition and trust.
• You can mention your blog posts (but don’t just do that all the time.)
• Post quotes, making sure that you acknowledge source when you post.
• Post a string of these over a few days. This builds the your KLT .
• Facebook is medium range strategy in that your posts and comments will be visible longer.
• Twitter is short range. You get an immediate kick when you use Twitter but don’t expect it to last more than a few hours at the most.

I think that covers the most important points. If you where on the call and I missed something important please post it in the comments section.

The Webinar also talked about how to create a social media page on you .ws website.

I’ll post directions for that soon. I just want to get my page set-up first just to show you an example.

I love to hear what you think. How do you play the social media?

Nick Grimshawe

List Builder.

PS You can join my team at GDI HERE